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Forrester's 2026 B2B events survey: why 70% of event teams are shrinking their calendar How to Plan Your Annual Event Strategy • 13/07/2026 Forrester's 2026 B2B events survey: why 70% of event teams are shrinking their calendar Learn how Australian B2B marketers should respond to Forrester’s B2B events survey 2026 trends, with data-backed guidance on event portfolio design, AI and data readiness, and global benchmarking for in-person, virtual and hybrid events.
Year-round community or annual summit: why the best B2B event organisers are choosing both How to Plan Your Annual Event Strategy • 11/07/2026 Year-round community or annual summit: why the best B2B event organisers are choosing both Why Australian B2B organisers are pairing year round communities with annual summits to boost ROI, deepen networking, and turn events into continuous growth engines.
The event portfolio audit: why cutting one conference will generate more pipeline than adding two How to Plan Your Annual Event Strategy • 02/07/2026 The event portfolio audit: why cutting one conference will generate more pipeline than adding two Learn how Australian B2B revenue teams can cut one underperforming conference, reallocate budget and use a data-driven event portfolio audit to improve event ROI and influenced pipeline without increasing spend.
Why a dinner for 20 outperforms a 2,000-person expo: the economics of micro-events for pipeline How to Plan Your Annual Event Strategy • 23/06/2026 Why a dinner for 20 outperforms a 2,000-person expo: the economics of micro-events for pipeline Discover why micro events like executive dinners are outperforming large expos for B2B pipeline in Australia, with benchmark data, methodology notes and practical guidance for exhibitors.
Your new financial year event portfolio starts now: objectives, KPIs and budget allocation for FY27 How to Plan Your Annual Event Strategy • 16/06/2026 Your new financial year event portfolio starts now: objectives, KPIs and budget allocation for FY27 Practical guide for Australian B2B marketing leaders to plan their FY27 event portfolio, set objectives and KPIs, and secure CFO approval for budget allocation.
The retention problem no one talks about: 70% of B2B event attendees never come back How to Plan Your Annual Event Strategy • 12/06/2026 The retention problem no one talks about: 70% of B2B event attendees never come back Most B2B events in Australia lose 70% of attendees after one edition. Learn how sales leaders can turn retention into a revenue lever and protect event ROI.
ATE 2026 in Adelaide signals a $56 billion visitor economy: what B2B event marketers should read into the numbers How to Plan Your Annual Event Strategy • 02/06/2026 ATE 2026 in Adelaide signals a $56 billion visitor economy: what B2B event marketers should read into the numbers Analysis of the Australian Tourism Exchange 2026 B2B in Adelaide, highlighting record buyer attendance, 55,000 business appointments, economic impact and practical lessons for B2B marketers planning major tourism and trade events in Australia.
Hybrid versus pure in-person: choosing the format for each event in your AU portfolio How to Plan Your Annual Event Strategy • 22/05/2026 Hybrid versus pure in-person: choosing the format for each event in your AU portfolio Learn how Australian B2B marketers can balance hybrid vs in-person events Australia wide using a practical scoring grid, three hybrid models, and data-led decisions to maximise ROI.
Pre-EOFY event budget sprint: defending your 2026/27 conference plan to the CFO How to Plan Your Annual Event Strategy • 07/05/2026 Pre-EOFY event budget sprint: defending your 2026/27 conference plan to the CFO Learn how to reset your EOFY B2B event budget in Australia, build a three-tab CFO-ready spreadsheet, balance celebrations with commercial ROI, and scenario plan your next year’s event portfolio. by Théophile Vallière
How to Choose the Right Event in Australia • 31/01/2026 Maximising impact: effective distribution channels for B2B content marketing in Australia Explore the most effective distribution channels for B2B content marketing in Australia. Learn how to optimise your strategy for lead generation and brand growth. by Finn Harrington-Smith
How to Choose the Right Event in Australia • 27/01/2026 Grand design forum: elevating B2B community engagement and technical expertise in Australia Explore how the grand design forum empowers B2B professionals in Australia with technical expertise, community support, and innovative event strategies. by Isabella Cheng
How to Plan Your Annual Event Strategy • 04/12/2025 Maximizing business impact through advanced B2B event marketing strategies in Australia Explore advanced B2B event marketing strategies in Australia, focusing on hybrid events, personalization, sustainability, and digital engagement for business growth. by Layla Khan
How to Plan Your Annual Event Strategy • 28/11/2025 Maximising impact: strategies for successful product launch events in Australia Explore strategies, best practices, and future trends for successful product launch events in Australia. Learn how to maximise impact, engage audiences, and drive business growth. by Finn Harrington-Smith
How to Plan Your Annual Event Strategy • 28/11/2025 How to plan your annual B2B event strategy in Australia: a comprehensive guide for professionals Learn how to plan your annual B2B event strategy in Australia. Discover key steps, technology trends, and best practices for professionals seeking business growth. by Isabella Cheng
How to Plan Your Annual Event Strategy • 28/11/2025 Maximizing value through partner ecosystem events: strategies for Australian B2B leaders Explore how partner ecosystem events drive B2B growth in Australia. Learn about AI, automation, best practices, and strategic partnerships for business leaders. by Clara Meadows
How to Plan Your Annual Event Strategy • 28/11/2025 Business compliance events: elevating risk management and regulatory practices in Australia Explore how business compliance events in Australia elevate risk management, regulatory compliance, and best practices for professionals. Gain valuable insights and connect with industry experts. by Sophia-Rose DeLune
How to Plan Your Annual Event Strategy • 28/11/2025 How to access the national education summit free expo pass for professional growth in Australia Unlock free access to the national education summit expo pass in Australia. Explore seminars, resources, and innovations for professional growth in education. by Clara Meadows
How to Plan Your Annual Event Strategy • 28/11/2025 Business innovation events: shaping the future of B2B in Australia Explore how business innovation events in Australia are transforming B2B, driving trends, and offering unique networking and learning opportunities for professionals. by Théophile Vallière
How to Plan Your Annual Event Strategy • 28/11/2025 Elevating professional growth through corporate education events in Australia Explore how corporate education events in Australia elevate professional growth, integrate hybrid models, and drive business innovation through advanced learning. by Layla Khan
