How to Evaluate Event ROI

B2B event ROI measurement: a framework Australian marketing directors can defend

Practical guide for Australian B2B exhibitors on measuring event ROI, building a usable spreadsheet, aligning CRM data, and reporting results that stand up in CFO conversations.

Why 90 days is the wrong attribution window for B2B event ROI in Australia

How to Evaluate Event ROI

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13/05/2026

Why 90 days is the wrong attribution window for B2B event ROI in Australia

Learn why 90-day B2B event ROI attribution fails Australian exhibitors, how a 30 / 90 / 180 day model improves accuracy, and how to design attribution, lead capture and follow-up processes that prove event-driven revenue in long enterprise sales cycles.

Pre-EOFY event budget sprint: defending your 2026/27 conference plan to the CFO

How to Plan Your Annual Event Strategy

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07/05/2026

Pre-EOFY event budget sprint: defending your 2026/27 conference plan to the CFO

Learn how to reset your EOFY B2B event budget in Australia, build a three-tab CFO-ready spreadsheet, balance celebrations with commercial ROI, and scenario plan your next year’s event portfolio.

by Théophile Vallière